PPC
Amazon PPC Strategy: How to Grow Sales and Cut ACoS
An Amazon PPC strategy across Sponsored Products, Brands, and Display: structure, keyword harvesting, and bidding that grows sales at a target ACoS.
•AMAZON ADS
Amazon PPC Agency
Sell more units on Amazon without paying twice for the orders your listings already win.
Run Amazon PPC around contribution, retail readiness and rank, not clicks alone. Our Amazon PPC agency separates defense from growth, fixes the listings behind the ads, and shows which campaigns actually add profitable sales.
Amazon PPC Agency
Get your Amazon PPC strategy today
•Why Suff Digital
Why sellers choose Suff Digital for Amazon advertising
Our Amazon PPC agency reports on the whole marketplace business rather than the ad console alone. Unpaid rank, paid share of sales and unit contribution sit in one view, so campaigns are judged by profitable growth instead of ad-console revenue alone.
Speak with a specialist •
Matt Suffoletto
Founder & CEO
Kriszta
Chief Operating Officer
Tony
Partnership Director
What Our Amazon PPC Services Include
Amazon PPC management works when campaigns, search terms, listings and contribution reporting are handled together.
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•Sponsored Products, structured so you can steer it
We keep discovery campaigns and control campaigns apart, so a search term can be found in one place and bid on deliberately in another. Portfolios cap spend by product line, which stops one hero item quietly borrowing the budget meant for a launch.
•Sponsored Brands creative that gets retested
Headline, video and store-spotlight variants written per product family rather than once for the whole brand, then rotated on a fixed schedule. Creative set at launch and left alone is the quietest way a Sponsored Brands budget stops working.
•Getting back in front of shoppers who left
Sponsored Display returns you to people who viewed the item and did not buy, and places you on comparable product pages where the shopper is already weighing one option against another. That comparison happens whether or not you are in it.
•Weekly search-term harvesting against a written rule
Converting terms graduate to exact targeting, terms that spent without converting get blocked, and borderline ones stay monitored for another cycle. Because the rule is written down, the decision does not change from one review to the next.
•Wasted spend
Problems we find in Amazon ad accounts
Four patterns account for most of the waste we find in a Seller Central ad account.
Diagnose my site •01
Ads that buy the sales you already had
Advertising cost of sales climbs quarter after quarter while unit sales stay flat. The bids are rarely the cause. More of your total orders are simply arriving through ads that used to arrive on their own, so you are paying for demand you already had. Left alone it compounds, because every paid order pushes another organic one further down.
02
Search terms discovered and then ignored
The automatic campaign is doing its job and finding search terms. Converting terms stay stuck at automatic bids where you cannot control them, and terms that never convert keep serving because they were never negated. Every week that continues, you pay again for discovery the account already did.
03
Competitors advertising on your own product page
Shoppers reach your detail page and see sponsored placements for rival items sitting underneath your listing. Some of that is unavoidable on a marketplace, but the defensive campaigns that hold those slots are usually cheap and often missing. Ignored, you lose the shoppers who cost the most to get there.
04
Ads running while the listing cannot sell
Spend keeps flowing on an item that has lost the Buy Box, gone out of stock or slipped on price against a competitor. The campaign looks broken, so the bids get cut, but the real constraint sits on the retail side of the business. Until that is checked first, every bid change is a guess.
Our Amazon PPC Process
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Phase 01
Week 1
We baseline rank, stock and margin before touching a bid
We record where each advertised item ranks without ads, what share of its sales already comes through advertising, and what a unit contributes after fees and returns. Anything out of stock or losing the Buy Box gets flagged in the same pass. That baseline is what makes the paying-twice question answerable later.
Phase 02
Weeks 1-3
We separate the campaigns that discover from the ones that control
Negative targeting goes in before any traffic does, and the two campaign types launch in that order, so nothing gets bid on deliberately before it has earned its place. You approve the portfolio boundaries yourself, because they decide which products can borrow budget from which.
Phase 03
Weekly, from week 3
The weekly search-term pass
Once a week the search-term report goes through the graduation rule, on the same day whether or not anything looks wrong. Every promotion and every block lands in a log you can read without asking us for it, next to the spend and conversion figures that triggered the decision.
Phase 04
Monthly
The monthly review that counts organic sales too
The monthly review puts advertised and unadvertised sales in front of the same people, so switching spend off an item is a decision the P&L owner can make with the numbers in front of them. Where paid orders are displacing organic ones we say so, and pull the spend back.
•What it costs
Amazon Ads pricing depends on the catalog and the work around it
Four things set the management fee: how many parent items and marketplaces are in scope, which ad formats you want run, whether listing and creative work is included, and how much of the existing account has to be untangled first. Ad spend is a separate number, paid to Amazon, set by how much demand you decide to buy. We scope both before quoting, and the quote is fixed in writing before any work starts.
•What stays yours
The Seller Central account and every list we build inside it
Our Amazon PPC agency works inside your Seller Central and your advertising account, billed to you. Campaign structure, negative lists, the graduation log, the rank baseline and the listing recommendations stay in your hands whether or not we keep managing them. Nothing sits in an agency tool you lose access to on the last day.
Amazon PPC Deliverables
Everything below is handed over as we produce it.
What lands in your account
✓The campaign map — Discovery and control campaigns drawn separately, with portfolio caps around the product lines you signed off.
✓Target and negative lists — The search terms and product targets we bid on, plus everything negated, each filed against the report that triggered it.
✓Sponsored Brands creative — Headline copy and video scripts written per product family, the store spotlight set up, and the rotation schedule they run on.
✓Listing changes, written as instructions — The exact title, bullet, back-end and A+ content edits your content team needs to bring a listing in line with the terms being bid.
✓The weekly graduation log — Every term promoted to exact targeting and every term blocked, next to where that item now ranks unpaid against the week before.
✓The retail readiness check — Stock cover, Buy Box share and price position recorded alongside the ad data, so a merchandising problem never gets treated as a bidding one.
•Compare options
Compare Amazon PPC Services
Compare Amazon PPC agencies by how they separate growth from defense, read ACoS and TACoS together, and connect spend to unit contribution.
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Sponsored Products, Brands and Display all managed
Us
Agencies
Products onlyFreelance
Products onlyIn-house
Amazon DSP bought and managed
Us
LimitedAgencies
Freelance
In-house
Unpaid rank tracked beside ad performance
Us
RareAgencies
Freelance
In-house
Buy Box, stock and price checked before bids move
Us
Extra costAgencies
Freelance
In-house
Search-term graduation log you keep
Us
Agencies
Freelance
In-house
Suff Digital
Other agencies
Freelancers
In-house / DIY
Sponsored Products, Brands and Display all managed
Products only
Products only
Amazon DSP bought and managed
Limited
Unpaid rank tracked beside ad performance
Rare
Buy Box, stock and price checked before bids move
Extra cost
Search-term graduation log you keep
See how much of your Amazon revenue you are paying for twice.
Before you brief another Amazon advertising agency, get a read on what the current account is actually buying. We will send back the duplicated defensive terms, the automatic campaigns still waiting to be harvested and the items where spend is doing no work.
•Frequently asked questions
Common Questions
Week to week, they read the search-term and placement reports and decide which targets have earned a place in a campaign you can control. They adjust bids by placement, and they check that the listing behind each ad still deserves the click. Bidding is the smallest part of the job.
•Learn more
PPC guides
Longer reads on the same subject, written by our senior team.
PPC
What Is ACoS? Amazon's Key Ad Metric Explained
A practical guide that explains what is ACoS, with clear examples, common mistakes, and answers to the questions teams ask before they act.
PPC
Amazon Advertising Cost: What Sellers Really Pay
A practical guide to Amazon advertising cost, with clear steps, common mistakes, and answers to the questions teams ask before they act.
•Ready for real growth?
Get a straight read on your Amazon ad spend.
Tell us your marketplaces, roughly how many parent items you advertise and what a unit has to earn. A senior strategist replies within one business day with what we would change first.
✓Clear opportunities before work starts
✓A reply within one business day
✓Evidence tied to profitable sales
2,500+ businesses served
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Amazon PPC Reviews