A click on a plastic surgery Google Ads keyword costs $6.94 on average, 36% less than the $10.82 average across 23 industries, and not one plastic surgery keyword costs more than $20. Expensive elective procedures are among the cheaper searches to advertise on.
Analysis of 102 plastic surgery keywords · Google Ads Keyword Planner, September 2026
Key Findings
- 1.A click on a plastic surgery Google Ads keyword costs $6.94 on average, 36% less than the $10.82 average across 23 industries, placing plastic surgery 15th of the 23.
- 2.No plastic surgery Google Ads keyword costs more than $20 per click; the most expensive 10% cost $12.29 or more.
- 3.The most expensive procedure keyword, "plastic surgeons for breast implants", costs $16.43 per Google Ads click, followed by "submental liposuction" at $13.47.
- 4.Plastic surgery practices in New York pay 18% more per Google Ads click than the national price for the same keywords, while Missouri practices pay 37% less.
- 5.A click on a plastic surgery keyword costs $2.51 on Microsoft Ads against $8.03 on Google Ads for the same keywords, 69% less.
Summary
A plastic surgeon plans a Google Ads campaign for breast augmentation and liposuction, procedures that bring a practice high fees. Expecting prices like those of lawyers or insurers, the surgeon opens the keyword tool and finds "plastic surgery clinic" at $11.48 a click and "arm liposuction" at $11.58.
Cost per click, or CPC, is what an advertiser pays each time someone clicks its ad, whether or not that person books a consultation. It decides how many prospective patients a monthly budget reaches. For a plastic surgery practice, where one patient is worth a great deal, low click prices mean paid search can reach many more people than the value of each case would suggest.
A click on a plastic surgery keyword costs $6.94 on average, 36% below the $10.82 average across 18,477 keywords in 23 industries. The median is $7.00, prices are tightly packed, and no plastic surgery keyword reaches $20 a click.
What we measured
In September 2026 we collected Google Ads Keyword Planner prices for plastic surgery keywords, each searched at least 2,900 times a month in the US. We kept the 102 keywords that match core plastic surgery terms and have a price above zero. For those we calculated the average, median and spread of cost per click and compared them with 18,477 keywords across 23 industries. We also collected state-level prices for the 25 largest states and Microsoft Ads prices for the 27 keywords priced on both platforms.
Cost per click is Google's estimate of the average price an advertiser pays for one click on an ad shown for that search. The median is the middle keyword: half cost less, half cost more. The volume-weighted average counts each keyword by how often it is searched. Each state is compared with the national price of the same keywords, so its percentage shows how much more or less a local practice pays for identical searches.
Plastic surgery clicks cost less than the cross-industry average
Plastic surgery sits 15th of 23 industries by average cost per click. The median keyword costs $7.00, almost exactly the average, and the middle half of keywords cost between $4.75 and $9.22. More than half, 54%, fall in the $5 to $10 band. Weighted by how often each keyword is searched, the average is $7.46, and "plastic surgery" itself, the biggest keyword at 60,500 searches a month, costs $10.87.
Source: Suff Digital analysis of 102 plastic surgery keywords · Google Ads Keyword Planner, September 2026
| CPC range | Keywords | Share |
|---|---|---|
| Under $1 | 11 | 11% |
| $1 to $2 | 1 | 1% |
| $2 to $5 | 17 | 17% |
| $5 to $10 | 55 | 54% |
| $10 to $20 | 18 | 18% |
Many plastic surgery searches are research: people comparing procedures, looking at results and reading about recovery long before they book. Practices bid less for these early-stage searches than law firms or insurers bid for someone ready to sign or buy, which keeps the whole industry's prices low.
No plastic surgery keyword costs more than $20
The top of the list is flat. The single most expensive search, at $17.30 a click, is a local practice's name. Among procedure searches, "plastic surgeons for breast implants" leads at $16.43, followed by "submental liposuction" at $13.47 and "fat grafting" at $13.10. The most expensive 10% of plastic surgery keywords cost $12.29 or more, and 18% cost $10 or more.
Source: Suff Digital analysis of 102 plastic surgery keywords · Google Ads Keyword Planner, September 2026
| Keyword | CPC | Monthly searches |
|---|---|---|
| plastic surgeons for breast implants | $16.43 | 14,800 |
| submental liposuction | $13.47 | 4,400 |
| fat grafting | $13.10 | 4,400 |
| plastic surgery face | $13.00 | 5,400 |
| plastic surgery nose job | $12.68 | 6,600 |
| face lifting surgery | $12.47 | 4,400 |
| liposuction clinic | $12.34 | 8,100 |
| arm liposuction | $11.58 | 8,100 |
| plastic surgery clinic | $11.48 | 8,100 |
| plastic surgery | $10.87 | 60,500 |
The priciest procedure searches name a surgeon, a clinic or a specific procedure, the words of someone moving from research toward a consultation. Even those stay under $17, a fraction of what a single booked procedure is worth to a practice.
What this means for plastic surgery practices
Cheap clicks are a chance to test. With a median of $7.00 a click, a practice can learn which procedures and which cities bring consultations without a large budget. Run separate campaigns for your main procedures so each gets its own ads, landing page and results.
Build a path for researchers, because many of these searches come long before a booking. Before-and-after galleries, pricing guides and a simple consultation form give early-stage visitors a reason to stay in touch, and remarketing can bring them back when they are ready. Plan for the January peak and test Microsoft Ads, where the same searches cost about a third as much. A google ads agency such as Suff Digital sets up procedure-level campaigns and tracks each one to booked consultations.
Need help with this? See our PPC management.
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<p style="font:14px/1.5 system-ui,sans-serif">Source: <a href="https://www.suffdigital.com/resources/data-studies/plastic-surgery-google-ads-cpc">Plastic Surgery Google Ads Clicks Cost $6.94 on Average vs $10.82 Across Industries - Suff Digital</a></p>
Cite this study
Suff Digital. (2026). Plastic Surgery Google Ads Clicks Cost $6.94 on Average vs $10.82 Across Industries. https://www.suffdigital.com/resources/data-studies/plastic-surgery-google-ads-cpc
Plastic Surgery Google Ads Clicks Cost $6.94 on Average vs $10.82 Across Industries - Suff Digital - https://www.suffdigital.com/resources/data-studies/plastic-surgery-google-ads-cpc
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