•Entity and knowledge graph

    Entity SEO

    Knowledge Graph optimization so your name resolves to your business, not somebody else's.

    Google can rank a page without knowing whose page it is. Your own profiles spell the company name three ways. Nothing in Wikidata describes you, and the panel showing for your brand belongs to a firm in another country. We repair the record itself: one spelling everywhere, organization and person markup that agrees with it, plus references pointing at profiles anyone can verify.

    Entity SEO for brands search engines cannot place

    Matt Suffoletto, Founder & CEO

    Get your Entity SEO strategy today

    No spam, ever. Read our privacy policy.

    •Why Suff Digital

    We grow your SEO from strategy to results.

    You get senior SEO thinking, hands-on execution and clear reporting from one team focused on qualified traffic, leads and revenue.

    We connect technical fixes, content, links, page improvements and measurement so the work moves in one direction.

    Every month, you know what improved, what we are working on next and how the work is helping the business grow.

    Speak with a specialist •
    Matt Suffoletto, Founder & CEO at Suff Digital
    Matt Suffoletto
    Founder & CEO
    Kriszta, Chief Operating Officer at Suff Digital
    Kriszta
    Chief Operating Officer
    Tony, Partnership Director at Suff Digital
    Tony
    Partnership Director
    •Our services

    What Our Entity SEO Services Include

    Most of this is unglamorous repair work.

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    •Making Google sure who you are

    We assemble what Google builds its record from: verified profiles, matching details, references it already trusts and schema markup that agrees with all of them.

    •Wikidata, and an honest read on Wikipedia

    A Wikidata entry written and sourced properly, plus a straight answer on whether independent coverage supports a Wikipedia article yet. Often it does not, which is when we say so.

    •Author profiles with a history

    Profiles for your writers with real credentials, connected to work published under the same name elsewhere, and marked up so the connection is readable.

    •Schema blocks that refer to each other

    Stable identifiers across the schema for your business, your people, your products and your topics. So the blocks point at each other instead of each standing alone.

    •Getting named next to what you sell

    Editorial placements and expert commentary that put your name beside the subject you sell, because that pairing, repeated, is what ties you to the topic.

    •Separating you from the business that shares your name

    Consistent naming, verified references and schema that separate you from the company, the person or the ordinary word currently taking your name in the results.

    See our process •
    •The problem

    Six ways search engines lose track of who you are

    Every one of these leaves a search engine unsure which business it is looking at.

    Diagnose my site •
    01

    No panel, no record

    Search your company name and Google returns your website and nothing else: no panel, no summary, no sense that a business sits behind the domain. Nothing in its record says what you do or who you are. So there is nothing to hang a knowledge panel on, and nothing for a model to check a claim against. We give it something to attach to.

    02

    Authors with no history

    Your writers exist as names in a byline and nowhere else. No profile, no credentials, no other pages under the same name, nothing that lets a machine work out whether this person knows the subject. Google's raters are told to look for exactly that. We build the profiles and connect them to work published elsewhere. Then we mark them up so the connection is readable.

    03

    Three spellings of one company

    The legal name is on your invoices and a shorter trading name is on your website. A version with the old suffix is still on half your directory listings. Each variation looks like a different company to anything trying to match them up, so we settle on one form. Then we work through the profiles, listings and markup until every one of them agrees.

    04

    Markup that never connects

    You have Organization markup on the homepage, Person markup on the author pages and Product markup on the catalog. None of it refers to any of the rest. Each block sits alone, describing one thing, connected to nothing. We give the blocks stable identifiers and wire them together, so the markup describes a business rather than a pile of unrelated facts.

    05

    Nothing in Wikidata

    Wikidata is one of the sources feeding Google's own record, and your business is not in it. A competitor with an entry has an industry, a founding date, a headquarters and links out to their official profiles on the record. You have nothing structured for anything to read. So we assess whether you qualify and write the entry honestly if you do. We also say plainly when you do not yet.

    06

    Your name belongs to someone else

    Another company, a common noun or a better-known person already owns your name in the results. Search engines resolve the ambiguity their way rather than yours. Rankings go to the wrong entity and the panel describes somebody else entirely. So we build the signals that separate you: consistent references, verified profiles and markup that says which one you are.

    •Methodology

    Our Entity SEO Process

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    Phase 01
    Phase 1 • Weeks 1-2

    What the web says about you now

    We record what the open web currently says about your business. What shows for your brand name, whether a panel exists and whose it is, plus what Wikidata holds. Then which profiles you have verified, and every spelling of your name still in circulation. We change nothing yet. Most of the work later comes straight out of this list.

    Phase 02
    Phase 2 • Weeks 3-4

    Where the record disagrees

    Every contradiction gets written down against the source carrying it. A wrong address on a directory, or the old trading name on a profile. Then the founder credited to a different company, or schema that says something your about page does not. Contradictions are what stop a machine committing to an answer about you.

    Phase 03
    Phase 3 • Weeks 5-8

    One name, one profile, one plan

    We settle on one form of your company name, one form of each author name and the canonical profile for each. Then the plan lists every place that has to change, in the order it should change. References you still have to earn get marked separately from the ones you already have.

    Phase 04
    Phase 4 • Weeks 9-12

    Markup, Wikidata and profiles

    The connected markup goes on the site with stable identifiers. Then we write and source the Wikidata entry. The profiles get corrected and verified, and the author pages get their credentials. You receive the markup and the validation output, plus a record of every profile that changed and what it said before.

    Phase 05
    Phase 5 • Weeks 13-16

    Getting other sites to say it too

    We go and earn the outside agreement the record needs: commentary, industry references and coverage that names your business beside your category. Each placement arrives with its context. That matters because anything you publish about yourself carries less weight than a page you do not control saying the same thing.

    Phase 06
    Phase 6 • Ongoing

    Watching the panel, filing corrections

    We watch what shows for your brand name, and whether the panel details are still right. We also check the schema still validates after site changes, and that no new listing has brought back an old spelling. Corrections get filed and tracked, because a panel that goes wrong stays wrong until somebody notices.

    Get started •
    •Being understood, not just found

    A search engine has to know which company you are.

    Ranking assumes the engine has worked out what your business is, what it does and how it relates to everything else it knows. When it has not, your pages compete on words alone against companies it already understands. Entity work is what closes that gap, and it is why two sites with similar content can perform very differently.

    •
    One consistent description of the business everywhere it appears
    •
    Structured data that states the relationships rather than implying them
    •
    The gaps closed between what you say and what other sources say
    •An asset, not a rental

    Recognition, once earned, applies to every page you publish.

    Unlike a ranking on one term, being understood as an entity is not page-level. Once an engine has a settled picture of who you are, every page you publish inherits it, including the ones you write next year. It is slow work with a durable result, which is the opposite trade to buying clicks.

    •
    Every future page starts from a stronger position
    •
    The same recognition that assistants rely on when choosing sources
    •
    Nothing to keep paying for once the picture is consistent
    2,500+ businesses served

    Entity SEO Reviews

    “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.”
    Rachel BellMarketing Consultant
    “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!”
    Courtney MyersAgency Partner
    “Suff Digital is the way to go! Great people! Great work! Call them now!”
    Barbara BoccioClient
    “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.”
    Pamela HultsBusiness Owner
    “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!”
    Street MDPractice Owner
    “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.”
    Isaac WellishBusiness Owner
    “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.”
    Samantha McGowanBusiness Owner
    “Fast, responsive, and helpful in getting everything set up. Went above and beyond.”
    DKBusiness Owner
    “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.”
    Scott KingBusiness Owner
    “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.”
    ThadBusiness Owner
    “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.”
    Pamela HultsBusiness Owner
    “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!”
    Street MDPractice Owner
    “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.”
    Isaac WellishBusiness Owner
    “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.”
    Samantha McGowanBusiness Owner
    “Fast, responsive, and helpful in getting everything set up. Went above and beyond.”
    DKBusiness Owner
    “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.”
    Scott KingBusiness Owner
    “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.”
    ThadBusiness Owner
    “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.”
    Rachel BellMarketing Consultant
    “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!”
    Courtney MyersAgency Partner
    “Suff Digital is the way to go! Great people! Great work! Call them now!”
    Barbara BoccioClient

    Case Studies

    Every figure below came out of the client's own analytics, not a projection.

    Speak with a specialist •
    Organic traffic recovering from five to over four hundred clicks a day after a site migration rescue
    Migration rescue · Home services

    From 5 to 400 organic clicks per day after a failed migration

    A home services company lost most of its organic traffic after a site migration removed more than 6,100 URLs without the proper redirects. We rebuilt the redirect map, fixed the broken URLs, restored indexation, and recovered the authority the old pages had built over time.

    +767%
    Traffic recovery in 28 days
    6,100+
    Broken links and 404s fixed

    Entity SEO Deliverables

    Scope in writing before you sign, so there is never a question about what the retainer covers.

    Month One
    Audit & Strategy
    ✓What the open record says about you — Everything a machine can find today: the panel and whose it is, the Wikidata state, your verified profiles, every spelling of your name in circulation.
    ✓What exists under each writer's name — For every named writer, what already exists under that name elsewhere and which credentials we can check. Then what has to be built before the byline counts for anything.
    ✓Where you get named beside your subject — Where your business currently gets mentioned alongside the subject you sell, set against the competitors that turn up there more often than you do.
    ✓The repair plan, in sequence — The work in the order worth doing it, with your own-site fixes kept separate from anything that depends on somebody else publishing first.
    Months 2-3
    Implementation
    ✓Schema blocks wired to each other — Organization, Person, Product and topic schema given stable identifiers and wired together, then validated one template at a time rather than assumed to work.
    ✓The Wikidata entry, and a Wikipedia verdict — A sourced Wikidata entry where you qualify, plus a written answer on whether independent coverage yet supports a Wikipedia article, and what it would take.
    ✓Author profiles and credentials — Profile pages for your named writers with verifiable credentials and links to work published elsewhere, plus the markup that connects the two.
    ✓Getting named alongside your subject — Editorial placements and expert commentary chosen so your business gets named in the same breath as the subject you want to be known for.
    Ongoing
    Monitoring
    ✓A standing check on your brand result — A standing check on what shows when somebody searches your brand name. Then whether the panel details are still right, and whether the schema still validates after site changes.
    ✓An alert when an old spelling comes back — You hear from us when a new listing, profile or directory reintroduces an old spelling, an old address, or a name you retired years ago.
    ✓Mention tracker — How often your business gets named beside your category across the web, and on which sites. So you can judge the corroboration work rather than assume it.
    ✓The quarterly read on your record — What the record looked like at the start of the quarter and what changed. Then what still contradicts itself, and what the next quarter goes after.

    Compare Entity SEO Services

    The record gets built once and read by everything.

    (12)
    Knowledge Graph optimization
    Us
    Agencies
    Freelance
    In-house
    Wikipedia/Wikidata strategy
    Us
    Agencies
    Freelance
    In-house
    Author entity building
    Us
    Agencies
    Freelance
    In-house
    Schema entity graph
    Us
    PartialAgencies
    Freelance
    In-house
    Co-occurrence signal building
    Us
    Agencies
    Freelance
    In-house
    Entity disambiguation
    Us
    Agencies
    Freelance
    In-house
    Knowledge Panel management
    Us
    Agencies
    Freelance
    In-house
    Cross-platform entity linking
    Us
    Agencies
    Freelance
    In-house
    Entity authority monitoring
    Us
    Agencies
    Freelance
    In-house
    AI citation correlation analysis
    Us
    Agencies
    Freelance
    In-house
    Competitive entity comparison
    Us
    Agencies
    Freelance
    In-house
    White-label entity reports
    Us
    Agencies
    Freelance
    In-house
    Suff Digital
    Other agencies
    Freelancers
    In-house / DIY
    Knowledge Graph optimization
    Wikipedia/Wikidata strategy
    Author entity building
    Schema entity graph
    Partial
    Co-occurrence signal building
    Entity disambiguation
    Knowledge Panel management
    Cross-platform entity linking
    Entity authority monitoring
    AI citation correlation analysis
    Competitive entity comparison
    White-label entity reports

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    •Frequently asked questions

    Common Questions

    It is the work of getting your business, your people and your products treated as identifiable things rather than strings of text. The goal is that Google and the AI tools reading the same web can say who you are and what you do. They should also see how you relate to other known things. That identity, readable by a machine, is what modern results and AI citations increasingly rest on.

    Ask us something else •
    •Get started

    Find out what is holding your organic growth back.

    Send us your site and your organic growth goals. We will review the pages, find the biggest opportunities and send back a clear proposal with the first moves and cost.

    ✓Recommendations you can review before deciding
    ✓Response within one business day
    ✓First priorities and cost in writing
    ✓A practical scope built around your site
    2,500+ businesses served
    Matt Suffoletto, Founder & CEOTony, Partnership DirectorKriszta, Chief Operating Officer

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    Website Migration

    Protect rankings, redirects and indexed pages before a platform, URL or template change goes live.