PPC
SaaS PPC: A Full-Funnel Paid Search Plan
A SaaS PPC plan across Google and LinkedIn: intent capture, retargeting, offers, and reporting tied to trials, demos, and MRR.
•SAAS PPC
SaaS PPC Agency
We bid on the sign-ups that turn into paying customers, not the ones that are cheapest to buy.
We follow every click past the trial or demo into activation, pipeline and retained revenue, then feed the platforms the events that predict durable customers. Your SaaS PPC agency should show which campaigns create users who stay, not just sign-ups that were cheap to buy.
SaaS PPC Agency
Get your SaaS PPC strategy today
•Why Suff Digital
Why SaaS teams choose Suff Digital for paid acquisition
We manage SaaS PPC around activation, pipeline and retained revenue. The account is built so trial starts, demo requests and closed deals can be judged together, and cheap volume does not win the budget by default.
Speak with a specialist •
Matt Suffoletto
Founder & CEO
Kriszta
Chief Operating Officer
Tony
Partnership Director
•How we help
What Our SaaS PPC Services Include
Four pieces of work. Each one exists because the moment that matters in a SaaS funnel happens somewhere the ad platform cannot see.
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•Each stage of the funnel funded separately
Awareness, comparison and sign-up traffic run as separate campaigns with their own message, bid strategy and conversion event. No blended average can then hide the stage that is failing.
•Closed deals sent back to the ad platforms
We push closed-won deals from your CRM to the ad platforms with their values attached, so the bidding can see what happened after the sign-up. Every field mapping gets written down, which is what lets it survive a change of administrator.
•Reaching the people who can approve the purchase
Role and seniority layers go over your search and professional-network campaigns, built from your own account list rather than a generic persona. Budget then concentrates where the buyer can say yes.
•Following up on what users did inside the trial
We segment by trial behavior: which features a user touched, whether they reached the billing page and whether they returned. The message then changes per group, because a priced-up account needs a different nudge from one that never logged back in.
•Where it breaks
Where SaaS ad budgets usually lose money
These are the three failures we get called in to fix, and not one of them shows up as a problem in the ad platform's own reporting.
Diagnose my site •01
Acquisition cost climbing every quarter
The blended number goes up and the stage causing it stays hidden. Awareness, comparison and sign-up traffic share one campaign and one target, and an average built from three different jobs describes none of them. Separate the stages and the one that moved stops hiding.
02
Sign-ups that never reach the product
Registrations arrive on schedule and activation stays flat. Almost always the ad and the first screen of onboarding describe two different products. We work backwards from the activation event to the ad that produced it, then change whichever end is lying.
03
Expensive reach that never becomes pipeline
Professional-network budget is reaching people who match a job title and are not looking for anything at all. Matching a title is not intent, and you pay the premium either way. We layer your own account list over the targeting, then measure the channel against pipeline before anybody proposes scaling it.
Our SaaS PPC Process
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Phase 01
Weeks 1-2
Agreeing what counts as a real sign-up
Before any campaign work, we agree with your product team which in-product event predicts that a trial will still be paying in six months. Product, marketing and we sign off the same one-line definition, so every team is measuring the same thing three months later. Skip it and the account ends up buying volume the business did not ask for.
Phase 02
Weeks 2-3
Splitting the funnel into three campaigns
The split only goes live once you have signed off which stage owns which share of the budget, because moving money between stages later means retraining every bid strategy involved. Search campaigns are built before the professional-network ones, because search is the side that can be judged soonest.
Phase 03
Weeks 4-6
Building the alternative-to comparison pages
We build pages for people searching for an alternative to what they already run, which is different work from a general landing page. The job is an honest comparison that survives checking, with migration friction handled on the page rather than in a sales call.
Phase 04
Quarterly
Checking what happened to each channel's customers
Every quarter we look at what became of the customers each channel brought in: how many activated, how many still pay and what they are worth. That ranks channels honestly, because it waits long enough to see what they turned into.
•The event you bid on
A trial start is the cheapest thing a visitor can do on your site.
Which is exactly why bidding on it works so well and means so little. The platform will find plenty of people willing to start something free, and none of the signal that separates them from customers exists yet.
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Activation event agreed with your product team, not assumed
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Funnel stages bid and measured separately, never blended
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Attribution window, meaning how long after a click a sign-up still counts, set from how long your buyers really take
•What you keep
The ad accounts, the CRM mapping and the cohort history stay yours.
We work inside accounts your company owns. If we stop working together you keep the campaign history, the audience lists, the conversion definitions, the documented CRM mapping and every cohort analysis we ran.
SaaS PPC Deliverables
Everything below is scoped in writing before you sign, and everything below stays in your own accounts if you ever leave.
Month One
Strategy and setup
✓The campaign structure, one set per funnel stage — Stage-specific campaigns with their audiences, bid strategies and conversion events, mapped against your funnel.
✓The CRM connection, written down — The offline conversion import joining the ad platforms to your pipeline data, with every field mapping documented.
✓What your competitors are bidding on — The terms they buy, the angles their copy leans on and the queries the market is leaving open.
Months 2-3
Ads and landing pages
✓Ad copy written per funnel stage — Responsive search ads, sponsored content, carousels and video scripts, written for the stage they run in.
✓Landing pages for trials, demos and comparisons — Built so the copy can change per campaign without a developer, and so the sign-up step is never buried.
✓The testing order, dated — The order in which we test headlines, calls to action, proof and layout, with the date we expect to read each result.
Ongoing
Reporting on activation and revenue
✓Activation and revenue dashboard — Spend, acquisition cost, activation rate and closed-won revenue by campaign, taken from your CRM rather than the ad platform.
✓Monthly session with your growth team — What moved, what we intend to change next and where the next channel test is worth running.
•Why Suff Digital
Compare SaaS PPC Services
Compare SaaS PPC agencies by how they connect spend to activation, pipeline, retained revenue and the CRM events your sales team trusts.
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Bidding fed by your CRM
Us
RareAgencies
Freelance
In-house
Reporting across the whole funnel
Us
LimitedAgencies
Freelance
In-house
Account-based targeting on LinkedIn
Us
SometimesAgencies
Freelance
In-house
Trial-to-paid retargeting
Us
Agencies
Freelance
In-house
Alternative-to and competitor campaigns
Us
Extra costAgencies
SometimesFreelance
In-house
Revenue reported from your pipeline
Us
Agencies
Freelance
In-house
Suff Digital
Other agencies
Freelancers
In-house / DIY
Bidding fed by your CRM
Rare
Reporting across the whole funnel
Limited
Account-based targeting on LinkedIn
Sometimes
Trial-to-paid retargeting
Alternative-to and competitor campaigns
Extra cost
Sometimes
Revenue reported from your pipeline
See what your trial sign-ups are actually worth.
Send us the ad accounts and two quarters of cohort data. We will show which channels produced customers who stayed and which produced volume.
•Frequently asked questions
Common Questions
Two numbers get confused here. Ad spend goes to the platforms and you set it. Our fee is separate, and it depends on how many ad accounts and funnel stages are in scope, how much of the existing account has to be untangled, and whether the landing pages and CRM connection already exist. We scope that, then fix the quote in writing before work starts.
•Learn more
PPC guides
Longer reads on the same subject, written by our senior team.
•Ready for real growth?
See which paid campaigns produce users who activate and stay
Tell us what the product does and how people buy it. A senior strategist will come back with what we would cover on the SaaS side, what we would change first and what it would cost to run.
✓Reviewed against activation and cohort data
✓A reply within one business day
✓Clear scope before launch
2,500+ businesses served
Request a free proposal now
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