Pest control Google Ads keywords containing "near me" cost $28.16 per click on average, more than three times the $8.73 for other pest control keywords. "pest control near me" alone is searched 165,000 times a month at $32.48 a click, while the average pest control click costs $9.69.
Analysis of 324 pest control keywords · Google Ads Keyword Planner, September 2026
Key Findings
- 1.Pest control Google Ads keywords containing "near me" cost $28.16 per click on average, more than three times the $8.73 for other pest control keywords.
- 2.A click on a pest control Google Ads keyword costs $9.69 on average, 10% less than the $10.82 average across 23 industries, placing pest control 12th of the 23.
- 3.39% of pest control Google Ads keywords cost $10 or more per click, while 22% cost under $1.
- 4.Pest control companies advertising in Arizona pay 38% more per Google Ads click than the national price for the same keywords, while Wisconsin pays 22% less.
- 5.A click on a pest control keyword costs $4.16 on Microsoft Ads against $12.36 on Google Ads for the same keywords, 66% less.
Summary
A homeowner finds ants in the kitchen on a Saturday morning and searches "pest control near me". The pest control companies whose ads appear pay $32.48 each time someone clicks, and that search runs 165,000 times a month.
Cost per click, or CPC, is what an advertiser pays each time someone clicks its ad in Google's search results, whether or not that person books a treatment. For a pest control company, it decides how many service calls a monthly budget can bring in. The price of a search tracks how close the searcher is to hiring someone.
Pest control keywords containing "near me" cost $28.16 per click on average, more than three times the $8.73 for other pest control keywords. Across all pest control keywords, a click costs $9.69 on average, close to the $10.82 average across 18,477 keywords in 23 industries.
What we measured
In September 2026 we collected Google Ads Keyword Planner prices for 324 pest control keywords with a cost per click above zero, each searched at least 2,900 times a month in the US. For those keywords we calculated the average, median and spread of cost per click, compared keywords containing "near me" with the rest, and compared pest control with 18,477 keywords across 23 industries. We also collected state-level prices for the 25 largest US states, and Microsoft Ads prices for the 201 keywords priced on both platforms.
Cost per click is Google's estimate of the average price an advertiser pays for one click on an ad shown for that search. The median is the middle keyword: half cost less, half cost more. The volume-weighted average counts each keyword by how often it is searched. Each state is compared with the national price of the keywords priced in that state, so a state's percentage shows how much more or less a local company pays for identical searches.
Near-me searches cost three times the rest
A search with "near me" in it comes from someone who wants a local company to come out, often soon. Those keywords average $28.16 a click against $8.73 for other pest control keywords, and "pest control near me", with 165,000 searches a month, costs $32.48. "pest control services near me" costs $32.44 and "rat exterminator near me" $30.76.
Source: Suff Digital analysis of 324 pest control keywords · Google Ads Keyword Planner, September 2026
| Keyword | CPC | Monthly searches |
|---|---|---|
| pest control services for ants | $41.86 | 3,600 |
| pest control quotes | $41.46 | 2,900 |
| phoenix pest control | $34.34 | 4,400 |
| exterminator | $33.85 | 74,000 |
| inexpensive pest control near me | $33.43 | 2,900 |
| pest control los angeles | $32.99 | 2,900 |
| termite pest control | $32.69 | 4,400 |
| pest control near me | $32.48 | 165,000 |
| pest control services near me | $32.44 | 33,100 |
| bug exterminator | $31.19 | 3,600 |
| termite tenting | $30.90 | 4,400 |
| rat exterminator near me | $30.76 | 9,900 |
The rest of the top of the list follows the same logic. The most expensive keyword is "pest control services for ants" at $41.86, followed by "pest control quotes" at $41.46: people asking for a service or a price. City searches such as "phoenix pest control" ($34.34) and "pest control los angeles" ($32.99) are local searches without the words "near me". The top of the list is flat, with the 12 most expensive keywords all between $30 and $42.
Pest control sits just below the cross-industry average
Pest control ranks 12th of 23 industries by average cost per click, 10% below the $10.82 cross-industry average. Its prices split into two groups: 22% of pest control keywords cost under $1, while 39% cost $10 or more. The median is $5.91, the middle half cost between $1.22 and $16.36, and the most expensive 10% start at $25.94.
Source: Suff Digital analysis of 324 pest control keywords · Google Ads Keyword Planner, September 2026
| CPC range | Keywords | Share |
|---|---|---|
| Under $1 | 72 | 22% |
| $1 to $2 | 44 | 14% |
| $2 to $5 | 40 | 12% |
| $5 to $10 | 41 | 13% |
| $10 to $20 | 70 | 22% |
| $20 to $50 | 57 | 18% |
Weighted by how often each keyword is searched, the average rises to $11.29, because the busiest searches are service searches. The most searched keyword, "bed bug treatment", runs 201,000 times a month at $10.46 a click.
Demand is strongly seasonal. Pest control searches peaked in September 2025 and were lowest in February 2026, with 2.11 times as many searches in the peak month as in the quietest.
Arizona pays 38% more than the national price
Among the 25 largest states, Arizona is the most expensive for pest control clicks, 38% above the national price of the same keywords, followed by Washington (21% above) and Texas (14% above). Wisconsin is the cheapest at 22% below, with Minnesota at 19% below and Louisiana at 18% below.
| State | vs national price |
|---|---|
| Arizona | +38% |
| Washington | +21% |
| Texas | +14% |
| Louisiana | -18% |
| Minnesota | -19% |
| Wisconsin | -22% |
Microsoft Ads charges 66% less for the same searches
For the 201 pest control keywords priced on both platforms, a click on Microsoft Ads, which shows ads on Bing search, costs $4.16 on average against $12.36 on Google Ads, 66% less. The same budget buys about three times as many visits on Bing.
What this means for pest control companies
Treat "near me" and quote searches as your most valuable traffic. At more than three times the price of other pest keywords, every click should land on a page with your phone number at the top, your service area, a price range or free inspection offer, and online booking. Your Google Business Profile can win the same "near me" searches in the map results without paying for each click.
Budget by season and by state. Search demand in the peak month is more than double the low, so a flat monthly budget runs out in late summer and sits idle in winter. Expect to pay more in Arizona, Washington and Texas, and exclude do-it-yourself searches that bring people who want to buy a spray, not a service. Then copy your best campaigns to Microsoft Ads, where the same keywords cost 66% less.
A google ads agency that separates near-me searches from research searches puts the budget on the calls that turn into jobs.
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<p style="font:14px/1.5 system-ui,sans-serif">Source: <a href="https://www.suffdigital.com/resources/data-studies/pest-control-google-ads-cpc">Pest Control 'Near Me' Google Ads Clicks Cost $28.16 vs $8.73 for Other Pest Searches - Suff Digital</a></p>
Cite this study
Suff Digital. (2026). Pest Control 'Near Me' Google Ads Clicks Cost $28.16 vs $8.73 for Other Pest Searches. https://www.suffdigital.com/resources/data-studies/pest-control-google-ads-cpc
Pest Control 'Near Me' Google Ads Clicks Cost $28.16 vs $8.73 for Other Pest Searches - Suff Digital - https://www.suffdigital.com/resources/data-studies/pest-control-google-ads-cpc
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