99.9% of the 5,993 websites that load the Snap Pixel, Snapchat's ad tracking code, run on Shopify. Across the whole web the Snap Pixel is on 0.04% of websites, fewer than one in 2,500, and the Meta Pixel is 399 times as common.
Analysis of 15,470,478 website homepages · the public HTTP Archive crawl of 15.5 million websites, September 2026
Key Findings
- 1.99.9% of websites that load the Snap Pixel are Shopify stores, 5,985 of 5,993.
- 2.Shopify stores load the Snap Pixel 0.82% of the time, twenty times the rate across all websites.
- 3.The Snap Pixel is on 0.04% of websites, fewer than one in 2,500, and the Meta Pixel is 399 times as common.
- 4.Online stores load the Snap Pixel 0.15% of the time, against 30.7% for the Meta Pixel, about 200 times as many.
- 5.None of the 754 most visited websites checked loads the Snap Pixel; the rate peaks at 0.14% among websites ranked 10,000 to 1 million by traffic.
Summary
A clothing brand selling to teenagers and people in their twenties runs its store on Shopify. In Shopify's app store it finds the Snapchat app, connects its ad account and turns on tracking in a few clicks. Nearly every website that measures Snapchat ads has done exactly that.
The Snap Pixel is a snippet of code from Snap, Snapchat's parent company, that reports visits and purchases from Snapchat ads back to the platform, so an advertiser can see which ads sell and build audiences from its own visitors. Counting where it is installed shows who advertises on Snapchat seriously enough to measure it, and how they set it up.
The answer is Shopify stores. 99.9% of the 5,993 websites with the Snap Pixel run on Shopify. Across the whole web the pixel is rare, on 0.04% of websites, fewer than one in 2,500, and the Meta Pixel is 399 times as common. For Shopify stores the rate is 0.82%, twenty times the web-wide rate.
What we measured
We used the public HTTP Archive crawl of September 2026, which loads the homepages of 15,470,478 websites on a mobile device and records the software each one uses. We counted every homepage that loads the Snap Pixel, checked what share of those websites run on Shopify, and split the results by website type, popularity and country domain.
Online stores are websites running store platform or shopping-cart software, 3,911,812 in all, of which 729,553 run on Shopify. Popularity comes from Google's Chrome UX Report, which ranks websites by real Chrome traffic. Country figures use country-code domains such as .de or .fr.
Almost every Snap Pixel sits on a Shopify store
Of the 5,993 websites with the Snap Pixel, 5,985 run on Shopify. Among Shopify stores the rate is 0.82%, twenty times the web-wide rate, while WordPress websites show 0.00% and B2B websites 0.01%. That concentration points to Shopify's Snapchat app as the main way stores install the pixel: when adding it takes a few clicks, stores do it; when it takes code, almost nobody does.
Source: Suff Digital analysis of 15,470,478 website homepages · the public HTTP Archive crawl of 15.5 million websites, September 2026
| Website type or country | Websites | With Snap Pixel |
|---|---|---|
| Shopify stores | 729,553 | 0.82% |
| Online stores | 3,911,812 | 0.15% |
| B2B websites | 494,111 | 0.01% |
| WordPress websites | 4,945,342 | 0.00% |
| .us domains | 24,234 | 0.11% |
| Australian domains | 183,104 | 0.07% |
| UK domains | 326,939 | 0.05% |
| Canadian domains | 140,815 | 0.05% |
| EU country domains | 2,845,274 | 0.02% |
| German domains | 554,459 | 0.01% |
By country the numbers are small everywhere, highest for .us domains at 0.11% and lowest for German and Spanish domains at 0.01%. The websites measuring Snapchat ads are consumer brands selling online, and on the web that mostly means Shopify.
None of the 1,000 most visited websites loads the Snap Pixel
None of the 754 websites in the top 1,000 by traffic loads the Snap Pixel. The rate peaks at 0.14% among websites ranked 10,000 to 1 million and drops to 0.02% outside the top 10 million. That is the profile of small and mid-sized online brands, not large companies or media sites.
Source: Suff Digital analysis of 15,470,478 website homepages · the public HTTP Archive crawl of 15.5 million websites, September 2026
| Popularity | Websites | With Snap Pixel |
|---|---|---|
| Top 1,000 | 754 | 0.00% |
| 1,000 to 10,000 | 6,746 | 0.06% |
| 10,000 to 100,000 | 67,308 | 0.14% |
| 100,000 to 1 million | 708,042 | 0.14% |
| 1 million to 10 million | 7,646,204 | 0.05% |
| Outside the top 10 million | 7,041,424 | 0.02% |
What this means for online stores
If your customers are teenagers and young adults, Snapchat is worth testing, and almost none of your competitors are measuring it. On Shopify, install the Snapchat app and connect the pixel before running a campaign; on any other platform, add the pixel and Snap's server-side Conversions API through your tag manager so sales still count when a browser blocks the pixel.
Start with a product that sells well in short vertical video, track purchases rather than swipes, and compare Snapchat's cost per sale with Meta and TikTok on the same terms. With the pixel on one website in 2,500, the tracking itself is already an edge.
Suff Digital's snapchat ads agency team sets up Snap tracking and runs Snapchat campaigns for consumer brands.
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<p style="font:14px/1.5 system-ui,sans-serif">Source: <a href="https://www.suffdigital.com/resources/data-studies/snap-pixel-adoption-websites">99.9% of Websites With the Snapchat Ads Pixel Are Shopify Stores - Suff Digital</a></p>
Cite this study
Suff Digital. (2026). 99.9% of Websites With the Snapchat Ads Pixel Are Shopify Stores. https://www.suffdigital.com/resources/data-studies/snap-pixel-adoption-websites
99.9% of Websites With the Snapchat Ads Pixel Are Shopify Stores - Suff Digital - https://www.suffdigital.com/resources/data-studies/snap-pixel-adoption-websites
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