Shopify migration services
Move the catalog, customers and old URLs onto Shopify without losing what already works.
•Shopify store design
Shopify Website Design
We rebuild the templates your revenue runs through, so the store stops looking like the theme it started as.
We build Shopify stores around the catalog, product decisions and checkout path that drive revenue. You get a custom Liquid theme, clearer product pages, fewer unnecessary apps and an admin your team can actually use.
Shopify Website Design
Get your Shopify Website Design strategy today
•Why Suff Digital
Shopify website design that turns product pages into revenue paths.
We plan the catalog, design the product and collection templates, build the Liquid theme and connect the store around the way shoppers choose. If Shopify is the wrong fit for a requirement, we say so before the build starts.
Speak with a specialist •
Matt Suffoletto
Founder & CEO
Kriszta
Chief Operating Officer
Tony
Partnership Director
What Our Shopify Website Design Services Include
Our Shopify website design services connect the catalog, storefront and checkout around how shoppers choose.
(06)
•A theme written from scratch in Liquid
Liquid is Shopify's own template language, the code behind every page a shopper sees. We write the theme from an empty file, so the layout, the sections and the merchandising rules end up yours rather than a vendor's defaults in your colors.
•Product pages built around the decision
We design the page around the choice being made: which variant, what doubt the shopper arrived with, what settles it, and where add to cart sits on a phone.
•Collections, filters and search that fit the range
We set the filters, sort orders and search against your real catalog, so a shopper with a rough idea can reach the four products that match it.
•Shopify theme customization your team can run
We build the editable parts as sections and metafields, so banners, landing pages and product copy are yours to change from the admin without developer time.
•Apps only where custom code would cost more
We list every app with its monthly fee and what its scripts add to page weight, then replace the ones a few hours of Liquid would cover.
•Checkout limits we design around
Shopify keeps control of the checkout itself. We brand what can be branded, shorten the steps before it, and on Shopify Plus, its enterprise plan, use the extra checkout controls that unlocks.
•Store problems
Design problems we see on Shopify stores
These are the problems merchants bring us, and almost every one is a design decision rather than a limit of the platform.
Diagnose my site •01
Your store looks like every other Shopify store
Dawn, Refresh and Craft are good themes, and thousands of stores run them unchanged. A shopper comparing four tabs sees four versions of the same hero and product layout, and nothing tells them which is yours. Price becomes the only thing left to compare.
02
The theme editor ran out of settings
The editor handled the ordinary requests and stopped at the ones that matter to you. A product configurator, a bundle that prices itself, a size guide that changes with the variant. Every one of those needs Liquid written for it.
03
Product pages that leave the buyer guessing
The page shows the variants but not the difference between them, and the answer to the objection that stops the sale sits three scrolls down. Shoppers who cannot settle a doubt on the page rarely raise it with you. They leave.
04
Twenty apps, and the storefront carries all of them
Reviews, upsells, email capture, loyalty and a countdown timer each arrived as an app, and each loads its own script on every page. The storefront now pays for every feature anyone trialled, and shoppers pay for it in waiting.
05
Designed on a desktop, bought on a phone
On a phone, the compromises show fast: cropped product images, buried collections and an add-to-cart button too far down the page. We design around the screen shoppers actually use.
06
Collection pages a shopper cannot narrow down
You sell hundreds of products and the collection page offers one sort order. No filters that match how people shop the range, and a search box that misses anything spelled differently. So they scroll twice and give up.
•Shopify design process
Our Shopify Website Design Process
(06)
Phase 01
We audit the store you have now
We put your storefront next to the competitors shoppers compare you with, list every app against the weight it adds, and name where orders are being lost.
Phase 02
We settle the catalog before anything is drawn
Products, variants, options and metafields get modelled first. That structure decides what a collection page can filter on and what a product page can show.
Phase 03
We design the templates that carry the orders
Home, collection, product and cart. Four layouts do most of the selling, so they get the design time, and add to cart is the decision we design for.
Phase 04
We build the theme in Liquid
The templates become clean Liquid with content driven by metafields, so your team can change it later. Nothing goes in that we have not costed against the alternative.
Phase 05
We connect the apps, integrations and tracking
Email, reviews, inventory and anything else the store talks to get connected and tested against real orders. Analytics goes in before launch, not after.
Phase 06
We launch, then read what shoppers do
We launch with analytics and heatmaps already running, then spend the first weeks fixing what real behavior disagrees with. Live traffic finds friction reviews never do.
•What you own afterwards
The theme is yours, including the code it is written in.
A store assembled from a bought template and a stack of apps is hard to improve later. A Shopify website design build leaves you the repository, readable Liquid and a documented admin instead.
•
The theme repository in your account at launch
•
Readable Liquid a new developer can pick up
•
Metafields and sections documented
•What it stops costing
Fewer apps: a faster store and a smaller monthly bill.
An app is two costs at once: a subscription that renews forever, and a script that loads on every page view forever. Twenty of them and you pay monthly for features you half use, while shoppers wait for the ones you do not.
•
Every app costed by fee and page weight
•
Custom Liquid wherever it beats the app
•
A record of what came off, and why
•Shopify design deliverables
Shopify Website Design Deliverables
Everything below is handed over at launch, and it stays yours whether or not you keep working with us.
Month One
The storefront
✓A custom Liquid theme — Written for your catalog, with no marketplace template underneath.
✓Product pages that answer the objection — Variant clarity, proof where the doubt is, add to cart in reach.
✓Collection pages that can be narrowed — Filters, sort orders and search set against the range you sell.
✓A phone-first layout — Built for thumb reach, where the orders come from.
Months 2-3
Handover
✓The theme repository — The code lives in your account, documented so another Shopify team can understand it later.
✓The app list and its cost — Every app with its fee and page weight, plus what we removed and why.
✓An admin your team can drive — Sections and metafields set up, with a recorded walkthrough per workflow.
✓Tracking that reports properly — GA4, ecommerce events and conversion tracking checked against real orders.
•Compare options
Compare Shopify Website Design Services
Choose a Shopify website design company by whether the catalog is modeled first, the theme is custom, app costs are visible and the store is easy to manage after launch.
(10)
Custom Liquid theme, not a template
Us
PartialAgencies
PartialFreelance
In-house
Catalog and metafields modelled before design
Us
PartialAgencies
Freelance
In-house
Product pages built around the decision
Us
PartialAgencies
Freelance
In-house
Filters and search matched to your range
Us
PartialAgencies
Freelance
In-house
App audit with cost and page weight
Us
Agencies
Freelance
In-house
Checkout customization on Shopify Plus
Us
PartialAgencies
Freelance
In-house
Sections and metafields your team can edit
Us
PartialAgencies
PartialFreelance
In-house
Phone-first layouts, not a shrunken desktop
Us
PartialAgencies
PartialFreelance
PartialIn-house
Theme repository handed over at launch
Us
Agencies
PartialFreelance
In-house
Clear scope before work starts
Us
Agencies
Freelance
In-house
Suff Digital
Other agencies
Freelancers
In-house / DIY
Custom Liquid theme, not a template
Partial
Partial
Catalog and metafields modelled before design
Partial
Product pages built around the decision
Partial
Filters and search matched to your range
Partial
App audit with cost and page weight
Checkout customization on Shopify Plus
Partial
Sections and metafields your team can edit
Partial
Partial
Phone-first layouts, not a shrunken desktop
Partial
Partial
Partial
Theme repository handed over at launch
Partial
Clear scope before work starts
See what your storefront is carrying before you commit to a rebuild.
Send us the store URL. A senior designer goes through it by hand and sends back the app list with page weights, and the three template changes we would make first.
•Frequently asked questions
Common Questions
It is an online store hosted and run by Shopify, with the storefront built from Liquid templates. Shopify owns the hosting, the payments and the checkout itself. So the product page, the collection page and the cart are where you win or lose the order.
Original data
Related research
- Data Study · Ecommerce SEO
Shopify Stores Reach Google Page One for 79% of Pet Product Searches vs 13% for Gaming
A Shopify store ranks on Google's first page for 79% of pet product searches and 79% of home searches, but for 13% of gaming searches.
- Data Study · Ecommerce SEO
Shopify Powers 44.8% of Online Stores on Google's Page One vs 10% for WordPress
44.8% of the online stores that rank on Google's first page for US product searches run on Shopify, more than four times the 10% that run on WordPress, including WooCommerce.
- Data Study · CRO
21.7% of Shopify Stores Run Klaviyo Email Marketing vs 4.9% of All Online Stores
21.7% of Shopify stores load Klaviyo, the email and text message marketing platform, on their homepage, more than four times the 4.9% rate across all online stores.
•Ready for real growth?
Get a plan for your Shopify store.
Tell us what you sell and where the store loses people. A senior designer replies inside one business day with what we would change first and what a Shopify website design build would cover.
✓A designer reviews the store by hand
✓Reply within one business day
✓Clear scope before work starts
2,500+ businesses served
Request a free proposal now
Fields marked * are required
•Related services
Services that support Web Design.
Ecommerce CRO services
Test product pages, collection pages and cart paths once traffic is reaching the store.
Shopify SEO services
Help collection and product pages rank for the searches shoppers use before buying.
Ecommerce website maintenance services
Keep app updates, theme changes and storefront monitoring handled after launch.
Shopify Website Design Reviews