Free PPC Tool
Free Ad Budget Calculator — Run the numbers in seconds with clear, plain-English results. No signup, no spreadsheets.
Show the inputs and the math so the ad budget you're proposing isn't taking on faith. Stakeholders can poke at it before they sign off.
Capture today's ad budget so you have an honest comparison point when you measure results later.
Someone hands you a ad budget figure and you're not sure it's right. Drop the inputs into the Ad Budget Calculator to confirm before you act on it.
Skip the Sheets gymnastics. The Ad Budget Calculator gives you a clean ad budget answer in seconds with no formula errors to debug.
An ad budget calculator estimates the ad spend needed to hit a target number of conversions or revenue, given your CPC and conversion rate. Use it to scope a campaign before launching.
Yes. The Ad Budget Calculator output is suitable for proposals, QBRs, and forecasts. We recommend always showing the inputs alongside the number so the client can see how it was built.
Just the values shown in the form above. Each field is labeled in plain English so you don't need to look up what to enter.
That's normal. Use ranges. Run the Ad Budget Calculator with a conservative input and an optimistic input to see the realistic spread of ad budget you could land in.
Yes. No signup, no limits, no email gate. Use the Ad Budget Calculator as often as you need.
No. This tool runs entirely in your browser. Nothing you enter is sent to a server, saved, or shared with anyone.
Please do. We're happy for marketers, agencies, and educators to link to this page so their readers can use the Ad Budget Calculator here.
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