Free PPC Tool
Free CTR Calculator — Run the numbers in seconds with clear, plain-English results. No signup, no spreadsheets.
Capture today's ctr so you have an honest comparison point when you measure results later.
Use the CTR Calculator output in briefs, proposals, or QBRs so every party is working from the same ctr instead of a rough guess.
Show the inputs and the math so the ctr you're proposing isn't taking on faith. Stakeholders can poke at it before they sign off.
Plug in your inputs to get a defensible ctr figure you can use to scope a piece of work, a media plan, or a forecast.
CTR (click-through rate) is the percentage of people who click an ad or link after seeing it: clicks divided by impressions. This calculator computes CTR from any two of clicks, impressions, or CTR.
That's normal. Use ranges. Run the CTR Calculator with a conservative input and an optimistic input to see the realistic spread of ctr you could land in.
Yes. The CTR Calculator output is suitable for proposals, QBRs, and forecasts. We recommend always showing the inputs alongside the number so the client can see how it was built.
Just the values shown in the form above. Each field is labeled in plain English so you don't need to look up what to enter.
Yes. No signup, no limits, no email gate. Use the CTR Calculator as often as you need.
No. This tool runs entirely in your browser. Nothing you enter is sent to a server, saved, or shared with anyone.
Please do. We're happy for marketers, agencies, and educators to link to this page so their readers can use the CTR Calculator here.
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