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    Free PPC Tool

    Marketing Budget Calculator

    Free Marketing Budget Calculator — Run the numbers in seconds with clear, plain-English results. No signup, no spreadsheets.

    ROI
    200%
    Net profit
    $10,000

    How to use the Marketing Budget Calculator

    1. 1Open the Marketing Budget Calculator above.
    2. 2Enter your inputs in the fields provided.
    3. 3Review the result instantly. No login, no waiting.
    4. 4Copy or share the output, or rerun with different inputs.

    What you can do with this marketing budget calculator

    Pressure-test a forecast

    Try optimistic and conservative inputs to see the range of marketing budget you could realistically land in, not just the headline number.

    Sanity-check a marketing budget number you were given

    Someone hands you a marketing budget figure and you're not sure it's right. Drop the inputs into the Marketing Budget Calculator to confirm before you act on it.

    Estimate marketing budget before you commit budget

    Plug in your inputs to get a defensible marketing budget figure you can use to scope a piece of work, a media plan, or a forecast.

    Compare scenarios side by side

    Adjust one input at a time to see how marketing budget moves. It's the fastest way to find the version that's actually worth doing.

    Frequently asked questions

    What is the Marketing Budget Calculator?

    A marketing budget calculator helps you allocate spend across channels (paid search, paid social, SEO, content, email) based on your revenue goal and CAC. The output is a recommended split you can use as a starting plan.

    Can I save or share a calculation?

    The numbers stay on this page. Screenshot the result, or copy the inputs and answer into a doc to share it with a teammate or client.

    What if my inputs aren't perfect?

    That's normal. Use ranges. Run the Marketing Budget Calculator with a conservative input and an optimistic input to see the realistic spread of marketing budget you could land in.

    What inputs does the Marketing Budget Calculator need?

    Just the values shown in the form above. Each field is labeled in plain English so you don't need to look up what to enter.

    Is the Marketing Budget Calculator actually free?

    Yes. No signup, no limits, no email gate. Use the Marketing Budget Calculator as often as you need.

    Do you store my inputs?

    No. This tool runs entirely in your browser. Nothing you enter is sent to a server, saved, or shared with anyone.

    Can I link to the Marketing Budget Calculator from my site?

    Please do. We're happy for marketers, agencies, and educators to link to this page so their readers can use the Marketing Budget Calculator here.

    Share this tool

    Found this useful? Link to it from your site or share it.

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