Free PPC Tool
Free Ad Spend Calculator — Run the numbers in seconds with clear, plain-English results. No signup, no spreadsheets.
Adjust one input at a time to see how ad spend moves. It's the fastest way to find the version that's actually worth doing.
Capture today's ad spend so you have an honest comparison point when you measure results later.
Use the Ad Spend Calculator output in briefs, proposals, or QBRs so every party is working from the same ad spend instead of a rough guess.
Skip the Sheets gymnastics. The Ad Spend Calculator gives you a clean ad spend answer in seconds with no formula errors to debug.
An ad spend calculator estimates how much you need to spend to hit a target number of impressions, clicks, or conversions, given your CPM, CPC, or CPA benchmarks. The output is a recommended budget.
Just the values shown in the form above. Each field is labeled in plain English so you don't need to look up what to enter.
The numbers stay on this page. Screenshot the result, or copy the inputs and answer into a doc to share it with a teammate or client.
Yes. It uses the same calculation marketers, analysts, and finance teams use day to day. If your inputs are accurate, the ad spend output will be too.
Yes. No signup, no limits, no email gate. Use the Ad Spend Calculator as often as you need.
No. This tool runs entirely in your browser. Nothing you enter is sent to a server, saved, or shared with anyone.
Please do. We're happy for marketers, agencies, and educators to link to this page so their readers can use the Ad Spend Calculator here.
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