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Free Conversion Rate Calculator — Run the numbers in seconds with clear, plain-English results. No signup, no spreadsheets.
Plug in your inputs to get a defensible conversion rate figure you can use to scope a piece of work, a media plan, or a forecast.
Adjust one input at a time to see how conversion rate moves. It's the fastest way to find the version that's actually worth doing.
Try optimistic and conservative inputs to see the range of conversion rate you could realistically land in, not just the headline number.
Use the Conversion Rate Calculator output in briefs, proposals, or QBRs so every party is working from the same conversion rate instead of a rough guess.
Conversion rate is the percentage of visitors who complete a desired action, calculated as conversions divided by sessions (or clicks). This calculator returns conversion rate from your traffic and conversion totals.
Just the values shown in the form above. Each field is labeled in plain English so you don't need to look up what to enter.
That's normal. Use ranges. Run the Conversion Rate Calculator with a conservative input and an optimistic input to see the realistic spread of conversion rate you could land in.
The numbers stay on this page. Screenshot the result, or copy the inputs and answer into a doc to share it with a teammate or client.
Yes. No signup, no limits, no email gate. Use the Conversion Rate Calculator as often as you need.
No. This tool runs entirely in your browser. Nothing you enter is sent to a server, saved, or shared with anyone.
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