Free PPC Tool
Free Cost Per Acquisition Calculator — Run the numbers in seconds with clear, plain-English results. No signup, no spreadsheets.
Skip the Sheets gymnastics. The Cost Per Acquisition Calculator gives you a clean cost per acquisition answer in seconds with no formula errors to debug.
Use the Cost Per Acquisition Calculator output in briefs, proposals, or QBRs so every party is working from the same cost per acquisition instead of a rough guess.
Try optimistic and conservative inputs to see the range of cost per acquisition you could realistically land in, not just the headline number.
Show the inputs and the math so the cost per acquisition you're proposing isn't taking on faith. Stakeholders can poke at it before they sign off.
Cost per acquisition is total ad spend divided by the number of conversions (sales, signups, leads). This calculator returns CPA and helps you compare it against your target CAC.
Just the values shown in the form above. Each field is labeled in plain English so you don't need to look up what to enter.
Yes. The Cost Per Acquisition Calculator output is suitable for proposals, QBRs, and forecasts. We recommend always showing the inputs alongside the number so the client can see how it was built.
Yes. It uses the same calculation marketers, analysts, and finance teams use day to day. If your inputs are accurate, the cost per acquisition output will be too.
Yes. No signup, no limits, no email gate. Use the Cost Per Acquisition Calculator as often as you need.
No. This tool runs entirely in your browser. Nothing you enter is sent to a server, saved, or shared with anyone.
Please do. We're happy for marketers, agencies, and educators to link to this page so their readers can use the Cost Per Acquisition Calculator here.
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