Free PPC Tool
Free Customer Acquisition Cost Calculator — Run the numbers in seconds with clear, plain-English results. No signup, no spreadsheets.
Plug in your inputs to get a defensible customer acquisition cost figure you can use to scope a piece of work, a media plan, or a forecast.
Show the inputs and the math so the customer acquisition cost you're proposing isn't taking on faith. Stakeholders can poke at it before they sign off.
Use the Customer Acquisition Cost Calculator output in briefs, proposals, or QBRs so every party is working from the same customer acquisition cost instead of a rough guess.
Adjust one input at a time to see how customer acquisition cost moves. It's the fastest way to find the version that's actually worth doing.
Customer acquisition cost (CAC) is the average cost to acquire a paying customer across sales and marketing, calculated as total spend divided by new customers. This calculator returns CAC and lets you compare it against LTV.
Yes. The Customer Acquisition Cost Calculator output is suitable for proposals, QBRs, and forecasts. We recommend always showing the inputs alongside the number so the client can see how it was built.
Yes. It uses the same calculation marketers, analysts, and finance teams use day to day. If your inputs are accurate, the customer acquisition cost output will be too.
Just the values shown in the form above. Each field is labeled in plain English so you don't need to look up what to enter.
Yes. No signup, no limits, no email gate. Use the Customer Acquisition Cost Calculator as often as you need.
No. This tool runs entirely in your browser. Nothing you enter is sent to a server, saved, or shared with anyone.
Please do. We're happy for marketers, agencies, and educators to link to this page so their readers can use the Customer Acquisition Cost Calculator here.
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