Free PPC Tool
Free Lifetime Value Calculator — Run the numbers in seconds with clear, plain-English results. No signup, no spreadsheets.
Someone hands you a lifetime value figure and you're not sure it's right. Drop the inputs into the Lifetime Value Calculator to confirm before you act on it.
Adjust one input at a time to see how lifetime value moves. It's the fastest way to find the version that's actually worth doing.
Use the Lifetime Value Calculator output in briefs, proposals, or QBRs so every party is working from the same lifetime value instead of a rough guess.
Plug in your inputs to get a defensible lifetime value figure you can use to scope a piece of work, a media plan, or a forecast.
Customer lifetime value (LTV or CLV) is the total revenue you expect from a customer over their entire relationship with the business. This calculator returns LTV from average order value, purchase frequency, and retention period.
Just the values shown in the form above. Each field is labeled in plain English so you don't need to look up what to enter.
The numbers stay on this page. Screenshot the result, or copy the inputs and answer into a doc to share it with a teammate or client.
Yes. The Lifetime Value Calculator output is suitable for proposals, QBRs, and forecasts. We recommend always showing the inputs alongside the number so the client can see how it was built.
Yes. No signup, no limits, no email gate. Use the Lifetime Value Calculator as often as you need.
No. This tool runs entirely in your browser. Nothing you enter is sent to a server, saved, or shared with anyone.
Please do. We're happy for marketers, agencies, and educators to link to this page so their readers can use the Lifetime Value Calculator here.
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