Free PPC Tool
Free Quality Score — Quick reference you can copy and use today. No signup, no spreadsheets.
Start from a known-good pattern instead of copy-pasting examples that may be outdated or wrong.
Use the Quality Score as a starting point and tweak the parts that are specific to your stack, site, or brand.
Point them at the Quality Score so day-one work matches how your team already builds quality score.
Come back any time you forget the exact quality score syntax. Faster than re-reading the docs.
Quality Score is the 1-10 rating Google Ads assigns each keyword based on expected CTR, ad relevance, and landing page experience. Higher Quality Score means lower CPCs and better ad position; this tool estimates yours and suggests fixes.
Yes. The output from the Quality Score is meant to be production-safe. Adapt the project-specific bits (URLs, IDs, copy) and ship it.
No. Use the quality score the Quality Score produces on client or internal work with no attribution required. A link back is welcome but not required.
Start from the closest quality score pattern the Quality Score produces and adapt the parts that are unique to your project. That's usually faster than building from scratch.
Yes. No signup, no limits, no email gate. Use the Quality Score as often as you need.
No. This tool runs entirely in your browser. Nothing you enter is sent to a server, saved, or shared with anyone.
Please do. We're happy for marketers, agencies, and educators to link to this page so their readers can use the Quality Score here.
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