•Website migration
Website Migration Service
Change platform, host or domain without losing the traffic, rankings and sales you have already paid to build.
We map the current site, protect the highest-value URLs first, run a staged rehearsal, and check the new build before launch so recovery is measured instead of guessed.
Website Migration Service That Keeps the Rankings You Have
Get your Website Migration strategy today
•Why Suff Digital
Why businesses choose our website migration service.
We handle the migration as a traffic and revenue project, not just a launch task. You get the URL map, staging checks, rehearsal, launch support and post-launch monitoring in one plan, so the move protects the business you already built.
Speak with a specialist •
Matt Suffoletto
Founder & CEO
Kriszta
Chief Operating Officer
Tony
Partnership Director
What Our Website Migration Services Include
These six things decide whether you keep your traffic. We take responsibility for all of them.
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•Every old page gets a new home
Every address your site serves gets one destination on the new site, with the visits, links and sales beside it, so you can see what each redirect protects.
•Nothing gets lost in the export
Exports quietly drop a paragraph, a page title, the descriptions on your images. We compare old pages against new ones field by field while there is still time to fix it.
•The new site is checked before Google sees it
We run the checks on your staging site that a search engine would run on a live one, then fix faults in the template. One change repairs every page on that layout.
•The hidden code that search engines read moves too
Tags in your templates tell Google which version of a page counts and what language it is in, and set the star ratings and link previews people see. None of it shows on the page, so it survives only if the new templates keep it.
•A switchover you can undo quickly
Days before launch we shorten how long the internet remembers your old server. That one setting decides whether reversing a launch takes minutes or hours, and it costs nothing.
•Post-launch monitoring and fixes
For thirty days we compare traffic, rankings and error reports against the numbers recorded before the move, then fix leftover dead links, missed pages and template issues while they are still small.
•Problems we solve
What usually goes wrong when a website moves
These are the six failures we see most often in website migrations, and every one is preventable.
Diagnose my site •01
Traffic drops the week you launch
Visits fall and do not recover on their own. The cause is rarely a penalty: old addresses were not mapped, so every visitor and every link that used to land there now hits nothing.
02
Redirects piled on top of redirects
After two or three moves, one old address can bounce through three others before it lands. Search engines waste time on the journey, and deleting any rule in the middle breaks the whole chain.
03
Your test site turns up in Google
Either the unfinished copy of your site gets found and competes with the real one, or the instruction hiding it goes live and tells Google to forget your website. Both go unnoticed for days.
04
Pages that were quietly earning links
An old page other websites still link to never appeared in your sitemap, so it never made the plan. Today it returns an error, and the credibility those links carried stops at a dead end.
05
Content that did not make the trip
The page loads and looks right, but the copy is shorter, a title is missing, or the images lost their descriptions. Pages that ranked because they were thorough are now thin.
06
Internal links still pointing at old addresses
Your menus and in-page links still aim at old paths and only reach the new ones through a redirect. It works for people, doubles the work for search engines, and hides real broken links.
Our Website Migration Process
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Phase 01
Week 1
We inventory the live site and baseline performance
We crawl your live site and join the result to your analytics, Search Console and backlink data. You get every page you serve, what each one earns, and the figures the project is judged against. The week numbers beside each step are an estimate, not a final timeline: your real dates are agreed in the proposal.
Phase 02
Weeks 1-2
We agree where every page is going
Each old address gets one new destination, written as a build requirement before templates are finalized. You approve the list early, so an export cannot quietly decide your scope.
Phase 03
Weeks 2-4
We check the new site while it is still private
We crawl your staging build, compare it against the live site, and give you a fault list ordered by damage. Fixes go into the template, so they happen once.
Phase 04
Week 4
We rehearse the switchover on a copy
The full launch sequence runs against a clone and every step gets timed. Then we reverse it for real, so a rollback has a known duration rather than a hopeful one.
Phase 05
Launch day
We monitor the launch hour by hour
We work the launch window with your team, checking pages, redirects and orders hour by hour. If anything falls outside the agreed range, the decision to fix or roll back is already in writing.
Phase 06
Weeks 5-8
We monitor recovery for thirty days
Every week we compare traffic, rankings and error reports against your pre-move numbers. Leftover dead links and missed pages get cleared while they are still small.
•What is actually at stake
A migration does not win you new customers. It decides how many you keep.
The traffic, the rankings and the sales already exist. A move is the moment they are most exposed, which is why almost all of the work happens before launch day.
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Your page list comes from a crawl and your backlink data, not the old system's export
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You approve the redirect plan before building starts, so the build follows the plan
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Results are compared against the figures recorded before anything moved
•Migration risks we plan around
Four things a move puts at risk, and where we stand on each.
All four cost real money. If the launch breaches the limits agreed in advance, we put you back on the old site, and that is a real option because the rollback is already rehearsed.
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Rankings and traffic. Unmapped pages and stale internal links are caught on staging, before a launch date is set
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Sales during the switchover. Every minute of a broken checkout is money that never arrives, so the window is timed first
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Your reporting history. Analytics setup, goal tracking and tag containers need a named owner
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Connected systems. Your CRM, email, invoicing and payment tools all point at addresses that are about to change
Website Migration Deliverables
A website migration service should leave you with more than a live site. Everything below is yours to keep.
Month One
Pre-migration baseline
✓A full list of your pages and what each one earns — Every address your site serves today, with its visits, sales and the sites linking to it. It doubles as the before picture.
✓Approved URL destination plan — A document you read and approve before building starts, with the technical rule that delivers each part.
✓A written risk list with named decisions — What could go wrong, what would trigger it, how far it would spread, and who decides what happens.
Months 2-3
During the move
✓The new site checked against the old one — Both crawled and compared fault by fault, ordered by severity and grouped by the template causing them.
✓A list of anything that did not come across — The copy, page titles and image descriptions missing from the new pages, in your hands before launch.
✓The rehearsal, timed step by step — The full switchover run against a copy, reversal included, with every step timed. That is where your launch window gets its duration.
Ongoing
Post-migration comparison
✓Rollback plan written before launch — What gets reversed, by whom, and inside what window, agreed in advance so the launch team is not deciding under pressure.
✓Thirty days of before and after — Weekly comparisons of traffic, rankings and indexed pages against your pre-move figures, with a cause named for every change.
•Compare options
Compare Website Migration Services
Choose a website migration agency by whether it maps every URL early, rehearses launch before the real switch and tracks recovery against your baseline.
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Page list built from a crawl, not a system export
Us
PartialAgencies
Freelance
In-house
You approve the redirect plan before the build starts
Us
Agencies
Freelance
In-house
Staging site checked against the live site before launch
Us
PartialAgencies
Freelance
In-house
Full switchover rehearsed on a copy and timed
Us
Agencies
Freelance
In-house
Rollback tested for real before launch day
Us
Agencies
Freelance
In-house
DNS prepared in advance so a rollback is quick
Us
PartialAgencies
Freelance
In-house
Old and new pages compared for missing content
Us
Agencies
Freelance
In-house
Internal links updated instead of left on redirects
Us
Agencies
Freelance
In-house
Recovery tracked against your pre-move numbers
Us
PartialAgencies
Freelance
In-house
Forgotten pages found using your backlink data
Us
Agencies
Freelance
In-house
Suff Digital
Other agencies
Freelancers
In-house / DIY
Page list built from a crawl, not a system export
Partial
You approve the redirect plan before the build starts
Staging site checked against the live site before launch
Partial
Full switchover rehearsed on a copy and timed
Rollback tested for real before launch day
DNS prepared in advance so a rollback is quick
Partial
Old and new pages compared for missing content
Internal links updated instead of left on redirects
Recovery tracked against your pre-move numbers
Partial
Forgotten pages found using your backlink data
•The long version
What website migration actually involves in 2026
The long version, for anyone planning a platform, host or domain change and trying to work out where the risk actually sits.
Speak with a specialist •A migration is not a file transfer. Every address on the site changes hands, and search engines have to relearn all of them while your customers carry on using it.
The addresses decide whether the traffic survives.
Every page that ranks today has an address that other sites link to and search engines have indexed. If that address changes without a rule sending the old one to its replacement, the ranking does not move across. It stops.
So the map from old to new is the migration. It gets built from a crawl of what actually exists rather than from the remembered page list, because older pages with links are often missing from internal notes.
Data rarely moves shape for shape.
Products, customers, orders and posts are stored differently by every platform. Something always has to be reshaped, and the decisions about what to drop are easier to make deliberately in week one than under pressure in launch week.
The parts that catch people out are the ones teams rarely list: the fields a plugin added, the redirects already in place from the last move, and whatever a connected system expects to find at a particular address.
The rehearsal is most of the value.
A switchover that has been practised on a copy is a routine morning. One that has not is an unplanned outage with an audience. The rehearsal is also where you find out how long the reversal takes, which is the only number that matters if something goes wrong.
Agree what would make you turn back before you start, in writing. If the failure condition is undefined, the decision gets made under pressure at the worst moment.
Get a second opinion on a move that is already underway.
If your build has started, we will check the redirect plan and staging site against your live one, and tell you what is missing while it is cheap to fix.
•Explore Website Migration
Find the page for the move you are actually making.
Related services and guides
•Frequently asked questions
Common Questions
Expect $2,500 to $75,000, and the lower end is small sites and startups. Four things decide where you land: how many pages a crawl finds, whether your data copies across or has to be reshaped, whether the design is rebuilt or carried over, and how much switchover support you need from us. So what it costs to migrate a website is quoted from your own crawl, fixed in writing before work starts. A host offering a free website migration moves files and databases only, not the redirects and connected systems where the real website migration cost sits.
•Learn more
Website Migration guides
Longer reads on the same subject, written by our senior team.
Website Migration
Ecommerce Replatforming Checklist: A Safe Move
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Domain Name Change SEO: Change Domains Without Losing Rankings
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Move WordPress Site to New Host: Migration Steps That Protect SEO
A practical guide to move WordPress site to new host, with clear steps, common mistakes, and answers to the questions teams ask before they act.
Website Migration
Website Migration Strategy: Every Step in Order
A practical guide to website migration strategy, with clear steps, common mistakes, and answers to the questions teams ask before they act.
Website Migration
Website Migration Cost: What to Budget in 2026
A practical guide to website migration cost, with clear steps, common mistakes, and answers to the questions teams ask before they act.
Website Migration
302 Redirect SEO: 301 vs 302 Redirects and When to Use Each
A practical guide to 302 redirect SEO, with clear steps, common mistakes, and answers to the questions teams ask before they act.
•Ready for real growth?
Plan your move before you pick a launch date.
Send us the two platforms and a rough page count. You get the exposures we can see, a realistic timeline and a price.
✓A straight answer on timing and cost
✓Clear scope before work starts
✓Written by the person who would run it
2,500+ businesses served
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•Related services
Services that support Website Migration.
Website redesign services
Plan the design, development and migration together when the site needs more than a clean move.
Website maintenance services
Keep the new site updated, backed up, secure and monitored after launch.
Technical SEO services
Crawling and indexing repair on the site you are leaving, so the faults do not travel.
SEO migration services
Protect rankings, indexed pages and backlink value when search visibility is the main risk.
Website Migration Reviews